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Batch Cupcakery

OUR Roles

Social Media Marketing

Influencer Marketing
Videography
Photography
Web Design

UX/UI Design
Web Hosting
Web Maintenance

Email Marketing

SEO Services

Google Reviews Management

Batch Cupcakery, renowned for its commitment to organic, gluten-free, paleo, and vegan baking, embarked on its digital journey with us in 2019. As our first client, Batch presented an exciting challenge: to amplify their message of quality, health, and taste across digital platforms, supporting their mission while expanding their reach from one to four stores, particularly through the challenges of COVID-19.

Problem

Despite their high-quality, inclusive offerings, Batch faced the dual challenge of limited digital visibility and the need for innovative solutions to sustain and grow their business through the COVID-19 pandemic. The urgency to reach a wider audience and adapt to new consumer behaviors became paramount to continue serving their community and supporting their expansion.

insight

We identified that Batch's unique selling proposition—artisanal goods crafted from organic, locally sourced ingredients with a focus on health and inclusivity—resonated well with a growing consumer base seeking healthier, dietary-specific options. The potential to leverage this differentiation through targeted digital marketing strategies presented a clear path to enhancing their brand presence and customer engagement.

solution

We devised a comprehensive digital strategy encompassing Social Media Marketing, Influencer Marketing, Videography, Photography, Web Design, UX/UI Design, Web Hosting, Web Maintenance, Email Marketing, SEO Services, and Google Reviews Management. By showcasing Batch's dedication to healthful, handcrafted baking, we effectively communicated their value proposition. Creative solutions like at-home decorating kits and curbside pickup, highlighted through engaging content and influencer partnerships, helped Batch navigate the pandemic's challenges, resulting in their growth from one to four locations.

relevancy

The journey of Batch Cupcakery exemplifies the power of a well-executed digital strategy in today's health-conscious and digitally connected world. Our ongoing partnership not only supported Batch through unprecedented times but also cemented their status as a leader in the organic, gluten-free, paleo, and vegan bakery space. This collaboration showcases our commitment to leveraging digital innovation to drive growth, resilience, and community engagement for brands with a mission, proving that thoughtful digital marketing can expand not just a business's footprint but also its impact on consumers' lives.

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