THOMAS DERMATOLOGY
OUR Roles
Videography
Photography
Graphic Design
Google Reviews Management
Website Optimization
Website Design
SEO
Thomas Dermatology has been a trusted name in dermatological care for over 30 years — serving patients across Las Vegas, Henderson, and Arizona with medical, surgical, and cosmetic expertise. Founded by Dr. Douglas Thomas, the practice built its reputation the right way: through exceptional care, experienced providers, and a genuine commitment to patient outcomes. But in a healthcare landscape where patients increasingly turn to Google before they ever pick up the phone, a strong clinical reputation alone wasn't enough. Thomas Dermatology came to us ready to close the gap between their offline credibility and their online presence.
Problem
The Las Vegas and Henderson dermatology markets are among the most competitive in the country, with clinics of all sizes investing heavily in digital visibility. Despite decades of trust and a loyal patient base, Thomas Dermatology was being outpaced online. Their website felt dated, search visibility for high-value dermatology keywords was limited, and the overall digital brand didn't reflect the quality of care happening inside their clinics. As more patients began searching for services like cosmetic dermatology, skin cancer treatment, and acne care online, the practice risked being overlooked — not because of what they offered, but because of how they appeared digitally.
insight
What stood out immediately was how much Thomas Dermatology already had going for them. Decades of experience, multiple locations in high-demand markets, and a reputation built on real patient trust — these aren't things newer competitors can manufacture. The opportunity wasn't to reinvent the practice. It was to finally give their digital presence the same weight as their clinical one. We knew that local search was going to be the primary battleground. Patients searching for a "dermatologist near me" or "skin cancer specialist in Las Vegas" are high-intent — they're ready to book. Capturing that traffic meant positioning Thomas Dermatology as the obvious authority in their markets, not just another option in the results.
solution
Our strategy centered on three pillars: a modernized website, comprehensive SEO, and a refreshed visual identity — each designed to work together and compound over time.
We rebuilt the website from the ground up with a patient-first experience in mind. Service categories were restructured to make medical, cosmetic, and surgical dermatology easy to navigate. Treatment pages were optimized for search. Load speeds and mobile performance were improved to meet the expectations of today's patients and search engines alike.
On the SEO side, we executed a full-scale strategy targeting competitive dermatology keywords across Nevada and Arizona — from on-page optimization and local SEO for each clinic location to technical improvements that strengthened the site's overall search performance.
Every piece of content was built to capture the high-intent searches that translate directly into appointments.
We also led a visual rebrand, producing professional photography and videography that gave the practice a modern, trustworthy presence online. Paired with a cohesive graphic design approach and a structured Google Reviews growth strategy, the result was a brand that finally looked and felt like the industry leader it had always been.
relevancy
Thomas Dermatology's story is one that many established healthcare practices will recognize — years of earned credibility, quietly underserved by a digital presence that hadn't kept pace. Through strategic SEO, a rebuilt website, and a modernized brand identity, the practice is now positioned to compete at the highest level in some of the most searched healthcare markets in the Southwest. This partnership reinforces something we believe deeply: that the best digital marketing doesn't create a reputation from scratch — it amplifies the one that's already there.
